This new campaign is an innovative initiative by National Geographic Expeditions designed to challenge and expand the way people think about traveling the world. This campaign invites travelers to move beyond the ordinary and embrace immersive, purposeful journeys that offer personal transformation, deep connections with cultures, and a renewed perspective on our planet.

By showcasing the incredible diversity of global destinations, unique experiences, and the incredible stories of the people and places encountered, the campaign redefines what it means to explore the world all within the the iconic National Geographic yellow frame.