Escaping into your favorite Disney stories is a snap in the latest Walt Disney World Theme Park and Resort ad campaign, with animation by New York-based studio LOBO.

We follow four friends on the trip of a lifetime—transforming them into comic book-style characters worthy of a story arc alongside Groot, Rocket and the Guardians of the Galaxy; figurines in the world of Pixar’s Toy Story; and explorers traveling the Na’vi rivers of Pandora. Merging live-action shots with 2D and 3D animation, LOBO encapsulated the immersion of Walt Disney World just in time for peak season.

ROLE: ART DIRECTOR