A World Beyond Belief.
To launch the first expeditions into the new land expansion at Disney’s Animal Kingdom Theme Park, select members of the local and national press were invited to a one-night event to showcase the land, the attractions, and the offerings before Guests were admitted.
ROLE: ART DIRECTOR + DESIGNER
Press Kit
The press kit was designed to both evoke a sense of wonder for the recipient as well as build anticipation for the fully-immersive experience the Guests would encounter. The kit contained a video player, field guide, and itinerary that was vacuum-sealed into a mylar sleeve as if sent from space.
Field Guide
Pandora—The World of Avatar was created as an immersive experience unlike any other. Each plant and footprint has a name. To create a compelling piece to share with our media partners, we created a field guide with sketches and a deep-dive into the story of the land.
Additional Credits
CREATIVE DIRECTOR
LaTanya Beauregard
SENIOR ART DIRECTOR
Matt Stewart
COPYWRITERS
John McCall
Myles Broomfield
FILM DIRECTOR
Nate Horowitz
AGENCY SUPPORT
McGarryBowen