During the COVID-19 pandemic, the cruise industry was affected hard and as they look toward the future, Disney Cruise Line sought to build trust and confidence without telling people explicitly. This spot wanted to show Guests of the magic and wonder the brand can bring to the world and to their family and remind them that when they are ready, Disney is there for them.

The creative opportunity came when we discovered the need to show Guests wearing the appropriate face coverings and maintaining physical distance while on board.

ROLE: ART DIRECTOR